Privacy Policy

This policy explains what information is collected when you visit the Brand Waypoint website and how it is used. It describes the website as it actually works today. If the website changes in a way that affects your privacy, this policy will be updated before the change takes effect.

The short version

• This website does not use cookies, analytics, advertising trackers or social media pixels.
• It has no accounts, sign-in or contact forms, and it does not collect payments.
• Our hosting provider processes basic technical information (such as your IP address) to deliver and protect the website.
• If you email us, we use your message only to reply to you.

Information collected when you visit

The website is a static site hosted on Cloudflare Pages. When your browser requests a page, Cloudflare necessarily receives standard technical information such as your IP address, browser type, the page requested and the time of the request. Cloudflare uses this information to deliver the website and to protect it against abuse and attacks. Cloudflare’s handling of this data is described in the Cloudflare Privacy Policy.

We have not enabled any analytics or visitor-tracking features, and we do not use this technical information to identify or profile individual visitors.

Cookies and tracking

The website does not set cookies and does not use analytics, advertising or tracking scripts. Fonts and images are served from this website itself rather than from third-party services, so viewing a page does not send requests to font, advertising or analytics providers.

Information you send us

If you contact us by email, we receive your email address, your name if you include it, and the contents of your message. We use this information only to respond to you and to provide any service you ask about. We do not sell it, rent it or share it with others for their marketing.

Please do not send passwords, financial account numbers or other sensitive information by email.

Links to other websites

Research articles link to outside sources such as standards organizations, regulators and manufacturers. Those websites have their own privacy practices, which this policy does not cover.

Children

This website is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information from children.

Your choices

Because we do not collect personal information through the website itself, there is usually nothing to access or delete. If you have emailed us and would like us to delete your messages, contact us and we will do so unless we are required to keep them.

Contact

Our business email address is being set up. Once it is published on our contact page, you can send questions about this policy there.